Free: Why $0.00 is the Future of Business

   Chris Anderson, author of The Long Tail, has also written another best seller called "Free". The book talks about how businesses and people are making money by simply "giving away". How could something like this happen? How can we see profits from giving away "stuff"? What is the secret? Well, Chris Anderson knows how.
   We come back to the World Wide Web. As we know, using the web is free, for the most part. It's used to access millions of pages and millions of topics of interests to millions of people. What Anderson states in his book is that these select individuals and groups have made money by just using the web to outsource their ideas and and creative ability. If we go into description, just look at all those artists on myspace and youtube who have become successful. All they had to do was post a video or recording of themselves and post it on a free website. Offering free music to the world allowed them to put themselves out there.
   A perfect example is the in a blog post I did a few days back regarding Justin Bieber. He put numerous videos on Youtube and was signed by usher no more than 2 years ago. He is now worth well over 67 million dollars! And to think, Justin was only 14 at the time. Another artist group Anderson mentions is the successful is Radiohead. They offered free music online through myspace and hit it big.
   Anderson also discusses the Gillette founder and how he was able to cut the costs down for creating razors in which he essentially gave them away to the army so he could gain greater recognition for his other services (shaving cream). This ingenious method for marketing is why Gillette is one of the biggest corporations today!
   Although I haven't read the book yet, I will sure read it in the near future. The above information was gathered through blog posts and recent articles about the book. If this book is as interesting as The Long Tail, it will surely be a good read.