Formula 1 and Marketing!

   Some of you may know, I am a die-hard Formula 1 fan. I've loved the sport since I first laid my eyes on it. Before the internet, youtube, facebook, and various other technological websites were used, we had the Television. During this time, Formula 1 was still somewhat new. Back in the early 80's, the cars looked very simple in design. The only apparent logo one would see is the actual brand of the car or the team name.
   After the late 80's, we see cars that were sponsored by various other brands and since Formula 1 had such a huge fan base, these brands were easily visible to the people who watched the race. It was an amazing trade-off for the teams and brand names. The brands would sponsor the team, and the teams would have their logos stuck on the cars. Low costs for sponsorship meant that this was an awesome way to advertise a brand, without even trying. It was like watching a billboard 60 times in a row during a two and a half hour race.
   Today, the racing teams have numerous sponsors on their cars. It's actually harder to see what model the cars is than see the large brand names! If we can recall, in the New Rules book where Scott discusses the importance of brand image and using youtube.com as a vaible source to show the potential of the company. Speaking of which, here is an article on how the Red Bull team have been using marketing on youtube to outsource their product:

http://www.thenational.ae/business/media/red-bulls-f1-campaign-a-masterpiece-of-marketing

   The Red Bull team won last season and the brand exploded even more across the world. Fans purchased Team Red Bull hats, jersey's, etc. to show support for the team. Not only were the fans exploiting the team, they were also commercializing the Red Bull name. Red Bull's youtube page is littered with Everything Red Bull. From commercials, to other sports they compete in, it's like a page devoted to Red Bull fanatics. Here is Red Bull's youtube page:

http://www.youtube.com/user/redbull?blend=1&ob=4