The video posted was very informative. What I thought was interesting was the way the standard definitions of the word "marketing" has changed within the last fifty years. With technology being a prime factor in the success of many companies today, marketing has taken a new shape and form.
In terms of the what was discussed in the video, I don't think marketing is obsolete. I think marketing has turned itself almost upside down in terms of what it used to be. We're all in an age where the term has a much deeper and flavorful meaning. It's also interesting to grasp that marketing in general will only change even more in the future and in some way, shape, or form, marketing one day could become obsolete!
Customers are changing their ways of shopping and doing research to find things they need as specific individuals. Market research and customer relations are huge factors today because it builds long term profits, etc.
The video also provides us with what we will as a class be discussing in the near future. I really look forward to understanding and grasping new concepts and ideas in our classroom and online discussions.
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