In Response to the Long Tail Videos

   The first video is an excellent summary of what the long tail is all about. It's very clear to understand and it really amazes you at how much the end of the tail can amass such profit and interest. I love how he incorporates the graphs and diagrams into his presentation. What I thought was interesting was that he doesn't actually answer the question as to what to do with your company. He leaves it up to you to decide what you should do depending one what kind of market you're trying to attract.
   The second video presented to us by Chris Anderson himself provides his findings in this presentation of the Long Tail. He gives a mathematical approach as to what happens in the long tail curve. He gives us prime examples of specific companies such as Wal-Mart, Rhapsody, iTunes, etc. and proves his findings with graphs. He proves that the market places who stock shelf space of various items cannot compare to the online marketplaces since shelf space costs are basically costless within the world wide web.
   The third video is about the double value curve, which I believe is very interesting. He states that information is most important when it is new and fresh. But he also states that all information is timely. Information is also valuable when a consumer needs it most. So in short, information is valuable at two different times in it's lifetime. "The value of information is directly proportional to how much you need it at any given moment," which he states is extremely true and important in understanding the double value curve. He also gives the example as to why online newspapers offer free news that is fresh and charge for old archived news. The video is very easy to understand and I believe he did a great job presenting it.